Our Vision is to be catalyst to the underserved so that they can achieve greater economic and social well-being by becoming most preferred financer while providing credible, professional and customer focused world-class finance services. Specifically we want to offer a full range of financial services customized to fulfil the dreams of self employed individuals in the underserved markets mainly in the vehicle finance and SME lending space and move them into the mainstream.
- Extend our sphere of influence to the remotest areas, including each village in each tehsil, to extend our services
- Reach out to people who have to no access to formal banking and with non-banking habits, to educate them about finance and help shape a financially strong society
- In the spirit of promoting entrepreneurial skills, ensure that the customer is 'first- time buyer' and not a 'first-time user'
- Make financial solutions easily available to the common man
- Provide unmatched excellence of service through complete knowledge of products, constant innovation in services and use of the latest technology
- Employ teamwork as a tool to function as a family